Why Join?

As a Media Insider, you're participating in ground-breaking research that will help leading companies understand the ways mobile, television, digital, social and other media are viewed, used and shared. Your participation will have a direct impact on how entertainment and information is delivered to consumers today and in the future.

Our research focuses on the most popular technologies used by consumers today. At this time we are accepting the following devices:

    Android smartphones and tablets that run Android version 4.0 or greater, and are not rooted. We also accept the Kindle Fire HD, but not the first generation Kindle Fire.

    iPhone®5, iPad®, iPad mini®, and iPod touch® devices that run iOS version 5.0 or greater. 

We appreciate the trust that our members place in us and to thank you for participating, you're entitled to participate in our rewards programs:

  • Sweepstakes entries into our $10,000 Grand Prize quarterly, $100 Tango CardTM monthly and $25 Tango Card weekly drawings.
  • Weekly Perks Points rewards

To qualify for member benefits, you just install, activate and continuously run the MI Mobile app — a small application that enables us to understand how smartphones and other devices are used.

Joining is easy! Just click the Join Now button to get started!

About the MI Mobile app

The MI Mobile app is a small mobile application (about 3.3 megabytes) which runs in the background of your device and is not intended to interfere with your web, app, wireless phone, or battery usage. Once installed, you should never need to re-activate the MI Mobile app, but if it ever stops running, we will notify you by e-mail. You should periodically confirm that 'Data Roaming' is checked (Android) or the "on/off" switch is turned to "on" (iOS). Please note that you are responsible for all data charges arising on your device.

After installing and activating the MI Mobile app and accepting our license agreement, no further action is needed and you can continue to use your device just as you normally do. To qualify for full member rewards, you must install, activate, and consistently run the app for at least 5 days a week (Monday –Sunday) for a consecutive 4-week period. Also, your device will need to be on and active while watching live TV (national networks and/or major cable channels) during the following hours: 6:00 a.m. – 9:00 a.m. local time or 6:00 p.m.– 11:59 p.m. at least once a week.



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